The AIGA Archives provided The Random House Encyclopedia book design cover from 1977. Part of the 1978 Book Show: General Trade Books collection, this cover was designed by Bernie Klien and jacket designer, Robert D. Scudellari. The typefaces used to design this cover consisted of VIP Times Roman, Helvetica, and Alphatype Video Eterna.Helvetica: Helvetica was developed in 1957 by Max Miedinger with Eduard Hoffmann at the Haas'sche Schriftgiesserei of Münchenstein, Switzerland. Haas set out to design a new sans-serif typeface that could compete with Akzidenz-Gruteck in the Swiss market. Originally called Die Neue Haas Grotesk, it was created based on Schelter-Grotesk. The aim of the new design was to create a neutral typeface that had great clarity, had no intrinsic meaning in its form, and could be used on a wide variety of signage.
Random House Encyclopedia 1st edition cover was first designed in 1977 and the 3rd edition cover (above photo) was designed October 1, 1990. The 1977 version was 8.25 x 10.75 inches in size and consisted of 2,856 pages and set at a price of $69.95. The paper was made from 43# & 38# Laurel Text from the paper manufacturer, Allied Paper Corp.
-Paul Miller
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