Cincinnati Reds

In late 2006, the Cincinnati Reds revealed their new uniforms for the 2007 season and on. The away design incorporated a ‘retro' font as their press release stated. On appearance, it does look like a serif with alterations. It has a shadowed angle, and a white stripe along the edge, matching that of the logo design as well.




It has a classic baseball feel while being somewhat unique in comparison to other Baseball logos and titles. The altered serifs gives an interesting twist to the design as it seems to counter the overall logo for the Reds, having the serif's with points instead of the end of the C, yet still has a similar look as a tip. However, the font used in the logo is more of a Slag serif instead of the new font for their Jerseys.



The idea was of a design that kept to the tradition of the Red's franchise, while being new and lasting the franchise a long time. According to the Red's MLB site, Phil Castellini said "We are not a team that plans on doing a new uniform every two years just to sell merchandise. We want to be like the Yankees and the Cards, where it's the same uniform year after year. We want the core base to be the same so that your kids, my kids and their kids remember the Reds with that uniform." I think this look and font style would be very beneficial for the overall look of the Cincinnati Reds.



EAK

Sources:
http://en.wikipedia.org/wiki/Cincinnati_Reds
http://www.sportslogos.net/logo.php?id=tzjc6m93vhph2bl565iab5qm3
http://cincinnati.reds.mlb.com/news/article.jsp?ymd=20061201&content_id=1749424&vkey=news_cin&fext=.jsp&c_id=cin