Large, sans serif wood types were commonly used on advertising posters and broadsides (newspapers) or a large sheet of paper printed on one side only and typically used as a poster to announce some event, proclamation or other matter. Large, sans serifs were used because they could grab someone's attension with out flourish and vagueness.
In 1919 the first American tabloid newspaper started by Joseph Medill Patterson, used wood type to announce the headline, "Murder, Sex, Mayhem" as the story of the day in the New York Daily News. What separated the serious broadsheet from the scandalous tabloid was, in part, the difference between elegant Roman and Gothic type.
Tabloid wood is the term used by United States editors referring to so-called "screaming" headlines on the fronts of newspapers which is now usually "digital" but the goal has always been the same with the type face: that is to signal off a huge story and to grab the readers attension right away!
-Paul Miller
Sources:
http://en.wikipedia.org/wiki/Broadside_(printing)
http://eyemagazine.com/feature.php?id=98&fid=485
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